Full article: Building a corporate brand in the digital age: imperatives for transforming born-digital startups into successful corporate brands
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The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand: Schulz, Majken, Hatch, Mary Jo, Larsen, Mogens Holten: 9780198297796: Amazon.com: Books
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Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding: Hatch, Mary Jo, Schultz, Majken: 9780787998301: Amazon.com: Books
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The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand: Schulz, Majken, Hatch, Mary Jo, Larsen, Mogens Holten: 9780198297796: Amazon.com: Books
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Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding: Hatch, Mary Jo, Schultz, Majken: 9780787998301: Amazon.com: Books
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Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding: Hatch, Mary Jo, Schultz, Majken: 9780787998301: Amazon.com: Books
Own labels in the United Kingdom: a source of competitive advantage in retail business - Document - Gale OneFile: Informe Académico
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The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand: Schulz, Majken, Hatch, Mary Jo, Larsen, Mogens Holten: 9780198297796: Amazon.com: Books
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