![Russ Stoddard on Twitter: "Black Friday #advertising message from @patagonia. Amazing creativity. Be sure to read the small print at bottom of headline manifesto. 😍💪👏 https://t.co/Ph1g1z3vM8" / Twitter Russ Stoddard on Twitter: "Black Friday #advertising message from @patagonia. Amazing creativity. Be sure to read the small print at bottom of headline manifesto. 😍💪👏 https://t.co/Ph1g1z3vM8" / Twitter](https://pbs.twimg.com/media/En2Q9FkVQAATkIG.jpg)
Russ Stoddard on Twitter: "Black Friday #advertising message from @patagonia. Amazing creativity. Be sure to read the small print at bottom of headline manifesto. 😍💪👏 https://t.co/Ph1g1z3vM8" / Twitter
![On Writing: The 1972 Chouinard Catalog that changed a business – and climbing – forever – Signal v. Noise On Writing: The 1972 Chouinard Catalog that changed a business – and climbing – forever – Signal v. Noise](http://s3.amazonaws.com/37assets/svn/art_of_protection.png)
On Writing: The 1972 Chouinard Catalog that changed a business – and climbing – forever – Signal v. Noise
![Aaron Kwittken: Unilever & Patagonia Are Building A Brand On Purpose While Wayfair Goes Wayward | The Drum Aaron Kwittken: Unilever & Patagonia Are Building A Brand On Purpose While Wayfair Goes Wayward | The Drum](https://media-assets-01.thedrum.com/cache/images/thedrum-prod/s3-news-tmp-56002-patagonia--default--1200.png)
Aaron Kwittken: Unilever & Patagonia Are Building A Brand On Purpose While Wayfair Goes Wayward | The Drum
![Simple Fly Fishing Revised Second Edition: Techniques for Tenkara and Rod & Reel (Patagonia paperback) Simple Fly Fishing Revised Second Edition: Techniques for Tenkara and Rod & Reel (Patagonia paperback)](https://www.patagonia.com/dw/image/v2/BDJB_PRD/on/demandware.static/-/Sites-patagonia-master/default/dw8be9922c/images/hi-res/BK709_000_BACK.jpg?sw=800&sh=800&sfrm=png&q=95&bgcolor=f5f5f5)